Jewelry stores are generally a safe bet, but you will have to do a lot of research to find a jewelry store that actually buys gold. Many of them buy the gold as scrap so that they can then resell it to a scrap gold dealer. Because the store is the middleman, the price you get will be much lower than what you would make selling directly to a scrap gold buyer yourself.
If you aren’t sure where to sell gold as scrap in your town and you think it’s worth more as actual jewelry, look for a jewelry store or antique store that specializes in antique jewelry and watches. This can be a good choice if most of your jewelry is in excellent condition and is old enough to be considered vintage rather than just out of style.
A drawback to this is that most buyers at antique boutiques will pick and choose from your selection rather than buying everything you have. They may not consider some of your gold the right style or they may decide it is too worn or damaged. You could end up with half of your gold still in your hands when you leave an antique or vintage jewelry store.
Where can you sell all of your gold jewelry without worrying about the style? A pawn shop is an alternative. When selling gold to a pawn shop, keep in mind that they are going to offer you a low price in hopes they can turn around and sell your jewelry to someone else for a nice profit. Because the jewelry isn’t new, they will need to offer it to buyers at a reasonable savings and they pass the difference on to you. You won’t get anywhere near what your gold jewelry is actually worth, but it will be something. Pawn shops will sometimes also buy gold coins, but scrap gold such as broken jewelry, old watches or fillings won’t interest them. They are looking for top quality items that will sell quickly.